| 1. Introduction | Welcome to the world of on-demand cleaning. Why this business model is booming in South Africa, and who this guide is designed for. |
| 2. Understanding the Uber-Style Model | What “on-demand” really means, how it differs from traditional cleaning companies, and why customers love it for convenience, trust, and affordability. |
| 3. Laying the Foundation | Choosing your target market (homes, offices, Airbnbs), registering your business, and understanding basic insurance and compliance. |
| 4. Getting Set Up | Everything you need to start: essential equipment, branding (logo, uniforms, simple website), and building your professional cleaning checklist. |
| 5. Operations 101 | Pricing models (hourly, per job, per package), standard vs premium services, how to hire and manage cleaners, and scheduling tools. |
| 6. Tools & Technology | How to set up your website with booking plugins, automate WhatsApp Business, accept secure payments, and build trust through rating systems. |
| 7. Marketing & Growth | Promoting on social media (Facebook, Instagram, TikTok), using flyers, referrals, and partnering with Airbnbs or property managers. |
| 8. Customer Service Excellence | Building trust, handling complaints professionally, and keeping clients through loyalty and referral programs. |
| 9. Scaling Up | When and how to expand your team, add extra services (laundry, carpet cleaning, pest control), and move into business contracts. |
| 10. Financial Management | Startup cost breakdown, monthly running costs, profit margin calculations, and managing cashflow like a pro. |
| 11. Advanced Business Growth | Steps to launch your own branded cleaning app, explore franchising, and build long-term corporate contracts. |
| 12. Resources & Templates | Ready-to-use downloads: sample cleaner contract, pricing sheet, client agreement, printable job checklist, and example marketing flyer. |